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Special Education Mediation Services

Goals:

  1. Increase awareness of the program

  2. Increase phone calls to the intake coordinator

  3. Increase participation in services (long-term)

My Role

01.

Market Research & Social Audit

02.

Copy Development For Search & Social

03.

Ad Tech Implementation

04.

Data Analysis

05.

Annual Reporting & Recommendations

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Audiences

  • Parents and caregivers (including grandparents) with children ages 5-18, school administrators, special education partners

  • Spanish & Arabic Speaking Families in Michigan

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Media Strategy

  • Elevate awareness and build program credibility through statewide reach.

  • Highly target audience(s) that have an immediate need/interest. Position them one click away from learning more and requesting help.

69% increase in intakes

47% increase in mediations

34% increase in facilitations

Digital campaign drove web traffic & CTR 4X above the industry average

Results

© 2024 by Swati Misra.

Residence

Michigan, USA

Contact

  • images
  • LinkedIn
  • GitHub
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