Changing lives for a changing world!
Mott Community College
Project Background
Goal: Help promote the programs at Mott Community College and drive enrollment into Associate's, degree and workforce training programs.
Challenge: Low enrollment into programs and competition from stronger Michigan universities like the University of Michigan and Michigan State University.
Solution: Integrated marketing campaign to promote awareness about Mott's programs at the micro level in Flint city of Michigan.
Tactics: Social Search, display, email and text.
Accessibility
Worked on running accessibility checks and recommendations for website upgrades.
Media placement
Media buying and placement across social, search and display campaigns.
DESIGN
Designed and executed effective email and text marketing campaigns across all semesters, spring, summer and fall.
reporting
Overall monthly and annual media performance reporting to the client.
Over the years my work has effectively helped bring on Mott as a long-term client to the agency. Media spending increased by 45%.
