My Role
1. Developed SEO-optimized hashtags, content, and interactive contests.
2. Designed engaging social media graphics.
3. Monitored and analyzed digital analytics across various platforms.
4. Evaluated performance to identify strengths and areas for improvement for future campaigns.
5. Interpreted data and produced comprehensive reports for evaluation.
6. Formulated advertising and marketing strategies for social media campaigns.
There was a significant rise in the number of impressions and reach during this particular campaign. As can be seen in the graph, a consistently higher tweet frequency on Twitter was noticed over this campaign time frame.
Evidently, this campaign proved to be a success over all the three platforms it targeted, Facebook, Instagram & Twitter. However, Twitter showed the best performance. The frequency of tweets was extremely high, impressions and profile visits increased by 130% and 53.6% respectively. Mentions were up by 245.5% and followers increased by 39%.
Facebook witnessed
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A rise in followers by 10%.
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A significant rise in both post and page likes.
Throughout NHIT week, the number of impressions was thrice as high on all three platforms (Twitter, Facebook, LinkedIn) than a usual week.