MiABLE provides tax-advantaged savings accounts designed for individuals with disabilities. Their program aims to support individuals and families in saving funds that enhance the health, independence, and quality of life for people with disabilities. Since 2018, Güd Marketing has partnered with MiABLE to raise awareness of the disability savings program and boost enrollment.
Goal
My Role
Expand the number of MiABLE accounts and retain current customers.
I audited MiABLE's social platforms and customer data, developed a strategy, and created the annual media plan. I collaborated with the accounts and creative team on strategy and key messaging, set up campaigns on platforms like Facebook, Snapchat, Google, YouTube, and Simple Texting, and presented performance reports to teams and the client.
Results
In the first year of the campaign, MiABLE saw a 28% increase in accounts opened. We delivered significant value, with $114K in paid media and $1.5M in earned media over the past year.
