Michigan Alliance for Families
About the Project
Campaign Goals
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Continue to build awareness of the Michigan Alliance for Families
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Increase participation in services (long-term)
Task
Güd Marketing was engaged in promoting the Michigan Alliance of Families (MAF) which offers resources and support to families with children who receive or may be eligible for special education services.
Solution
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Each year, our team creates and implements comprehensive education and awareness campaigns for the Office of Special Education, MAF, and SEMS, addressing identified barriers and opportunities through collaboration and insights.
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To counteract myths and distrust, we develop and refine messages that genuinely resonate with parents in vulnerable communities, emphasizing the agencies' benefits and the fact that their services are free.
Results
Campaigns to promote MAF led to immediate and sustained increases in program awareness and utilization. Over six years, audience reach has significantly expanded, with metrics such as website traffic, impressions, and clicks rising steadily.
